Guidelines for Animated GIFs

Matt Harty

Last Update hace 2 años

To ensure that your animated GIF ads are optimized for the platform, it's important to follow the material specifications for animated GIFs.


File format: The SOLV platform supports animated GIFs in the .gif file format. This format allows for animation and allows multiple frames to be played back in a loop.


File size: The maximum file size for an animated GIF advertisement is an initial load of 150 kilobytes and a maximum file size of 2.2 megabytes.


Dimensions: The recommended dimensions for an animated GIF ad on the SOLV platform are 300x250 pixels. This is the most common size for display ads and will ensure that your ad is properly optimized for most devices and screen sizes.


Frame rate: The recommended frame rate for an animated GIF on the SOLV platform is 10 frames per second. This will ensure that your animation runs smoothly and does not appear choppy or disjointed. The maximum frame rate acceptable is 24 frames per second.


Looping: The SOLV platform supports looping animated GIFs. The maximum length of animation for an animated GIF is 15 seconds, which can be looped a maximum of three times.


In addition to these specifications, it is also important to consider the message and story of your animated gif. The animation should be short and concise, engaging with the audience and providing enough information to make a positive impact on the audience.

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